About Us
Elevate your athletic experience with JIV ATHLETICS. Our carefully designed activewear and undergarments are created to enhance your comfort, performance, and confidence. From advanced moisture-wicking fabrics to cutting-edge designs, we offer a range of solutions that ensure you can focus on your workout, not discomfort.
Our Inspirational Journey
In 2018, a mother-daughter duo recognized a common problem faced by women in the world of athletics and activewear: the discomfort caused by camel toe and constant underwear tugging during workouts. Determined to find a solution, they founded JIV ATHLETICS, a brand that aimed to revolutionize the athletic undergarment industry.
Innovating with Support
Today, the company's success has soared to new heights and the company is now co-owned by their supportive husbands. Together, they continue to innovate and provide women with high-performance, comfortable, and confidence-boosting garments, solidifying JIV ATHLETICS' place as a leading force within the undergarment market.
Innovating with Support
If you’re ever in Del Mar, make sure to pop into the JIV HQ and say hello to Leo. He brings a dynamic and spirited presence that keeps the team on their toes. From leading impromptu play sessions to confidently patrolling the office, he certainly acts like the boss, commanding admiration, and adoration from all who have the pleasure of working with him.